Go plastic free
Taking inspiration from the contrast between red and cyan, this project aims to highlight the unwitting consumption of plastics and encourage avoidance of their use.
Due to its saturation level, cyan is almost invisible on white, a concept that alludes to the involuntary ingestion of plastic in food. Placing the red filter on top of the graphics reveals the contrast between the two colors and the campaign hashtag. 
Direction, illustration, design: Daniela González
3d rendering: Armando Pereira